RW CONSULTING
Services Overview

RW Consulting provides strategic and quantitative analysis of direct and database marketing programs and plans. It emphasizes practical, cost effective solutions to business problems and to leveraging opportunities in this growing field. Typical engagements include:

bulletStrategy development including overall marketing plans, market studies, and market research.
bulletProgram assessment and improvement. We evaluate such business aspects as response, item performance, expense ratios, business practices, reporting and controls. Our objective is to identify ways to increase profitable sales, reduce losses or lower costs.
bulletNew business or acquisition evaluation. Services include:
bullet Assess market and growth potential for new products or services, for existing products in new markets or competitive environments.
bullet Develop comprehensive interactive financial models.
bullet Database conceptual design and management of systems implementation projects. This includes specification of a client's marketing database needs, development and distribution of detailed requirements for a marketing database, and evaluation and selection of a third party or in-house source best suited to support identified needs.
 bullet Database enhancement, analysis and application, and development of databased contact strategies.
 bullet Integration of multiple channels of distribution. We have experience:
bullet Developing approaches to ensure that direct mail and web marketing efforts work in tandem in order for companies to maximize web marketing opportunities.
bullet Building retail buyer databases used to structure tests which measure the impact direct contacts have on retail and mail order sales, and to optimize contacts to non-mail order buyers.
bullet Benchmarking - comparing a client's cost structure and experience factors against others of like size and business segment.
 bullet Serve as a company's outsourced marketing function. We have taken day-to-day responsibility for such functions as media selection, database management, reporting, analysis, and working with existing or new vendors of these services to get the job done.
 bullet Promotion planning and contact strategy - development of media allocations, circulation plans, offers and test matrices.

Methodologies for performing several of these tasks are in place. They leverage the experience of RW Consulting management, ensure that all factors are examined and reduce cost by eliminating the need to "reinvent the wheel." (See Specialized Products for further descriptions)


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