RW CONSULTING
Specialized Products
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A comprehensive business analysis tailored to the unique characteristics of direct marketers. Reviews typically include basic business economics, fulfillment, database content and application, contact strategy, prospecting effectiveness, merchandising, and multi-channel marketing. Reviews are well suited for internal management review or to evaluate a potential acquisition.
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A proven three step process to prepare and manage RFPs for database marketing and related business services.
We:
1. Assess your needs, draft an RFP, identify prospective vendors, evaluate proposals and identify finalist(s).
2. Perform on-site visits, choose a vendor and finalize timetables, approaches, cost and contracts.
3. Help implement the final solution selected.
Our methodology allows us to control expectations and costs and ensures that we pursue and implement a solution tailored to your specific needs.
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Reviews and evaluates content and capabilities of marketing databases as well as their current and planned applications and needs. Knowledge gained is combined with experience from dozens of other database marketers to permit us to critique existing functionality. We will tell you where your database adequately supports your business, where it falls short, what improvements are needed and the steps needed to implement them.
The audit addresses such questions as whether your marketing database provides an appropriate competitive edge, if you are retaining all potentially valuable customer marketing detail, whether you could benefit from overlaying appropriate external detail, whether names and addresses are as clean and up-to-date as they should be, and whether stored information is sufficiently easy to access and use for analyses, segmentation, reporting and outputing for mail or e-mail campaigns.
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A quantitative and qualitative approach to estimate the probable success of new or spin-off catalog concepts. Quantifies likely outcomes by assigning weights to several dozen factors predicative of success. More importantly, it identifies key strengths and weaknesses of start-up and spin-off concepts. Can be applied to B-to-B as well as B-to-C. Tool was developed by applying lessons learned from 25+ years work with catalog start-ups.